Case studies coming soon
13 years in product design has seen me work for start-ups to big tech, agencies to in-house roles, architect firms to physical product design studios. I've experienced a number of roles that require different evolutions of what it means to be a product designer. Despite all the trends, I've been fortunate enough to really specialise in the health, sports and performance space, an area I've naturally been drawn to.
Outside of design, I've spent the last few years improving my running to recently have reached a 2:39 marathon and 1:14 half marathon time. I've been London based for the last 10 years, with a background working and studying across Europe.
Next race
Training phases
Course
Marató bp Castelló
Weekly running distance
Projected with the Riegel formula (T₂ = T₁ × (D₂ ÷ D₁)1.06).
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I joined Walking on Earth in 2025 as Founding Product Design Lead, the company's first permanent design hire.
We're an AI-led start-up building the world's first stress intelligence platform for employees as a B2B2C offering. Companies offer it to their staff, and it's all built around something we call the WONE Method. It's a loop: it measures your stress, recommends what to do about it, and steps in at the moments you need it most, all whilst building up your resilience over the longer term.
I own product design across the board. That means our iOS and Android apps, the web experience, and the dashboard our clients use.
Since I joined, I've led design on more than thirteen new and improved features. Two really stand out. The first is the redesign of the WONE Index, our stress-resilience assessment, which has been validated in a peer-reviewed study published this year. The second is Ori, our AI coach, which gives people practical skills and tools to manage stress day to day.
Beyond those, I've worked on everything from account creation and content discovery to gamification and biometrics, and I've built out our design system, Canopy.
Product Design Lead at Numan from 2023 to 2025.
During my time with the company, I led the design for Numan's iOS and Android weight-loss programme in the fast-growing, highly competitive GLP1 market. I redesigned core weight-loss flows, which contributed to a 6% improvement in retention and sustained growth to 33k weekly active users. I helped shape the product as new treatments launched, safety and administration guidance evolved and designed new regulatory checks into the purchase journey.
Whilst at the company I also led the end-to-end design for the MVP launch of Numan's testosterone deficiency programme. This clinically led flow required introducing new diagnostic blood tests to measure for TD, integrating Randox clinics as a booking partner during the purchase & booking flow, re-imagining Numan’s diagnostic experience, and defining flows for various treatment plans for new and existing patients including post-purchase consultations and more.
Recruited during the company's rapid growth during COVID. I was one of the first product design hires for the company's international office. During my time, I progressed from Senior Product Designer to Manager within Peloton’s International team, supporting international expansion (Australia, Austria, Germany, UK) and feature improvements across the eCommerce. We drove Peloton's largest opening day market launch into Australia with over 4 thousand leads captured and nearly 500 first day sales (more than all other locales combined).
One of the core features worked on saw our squad redesign for how customers discover, evaluate, and engage with Peloton products, including reviews, Q&A, and AR-based product exploration. Through A/B testing, experiments and larger scoped projects, we increased reviews traffic (US by 300%), lifted conversion in product purchases (DE by 4.1%), reduced review rejections to 12% (from 20%), introduced a successful Q&A Pilot plus re-designed the reviews writing experience to include imagery and video.
As a manager, I oversaw a cross-functional international design team (Product Design, UX Writing, UX Research), helping shape product roadmap and tasks for the team, partnering closely with US managers on the team, supporting junior team-members with career development and owning the output for the international team.
Chelsea FC’s digital start-up, CDV, by designing for the launch of two products, C-Score (an app re-imagining BMI) and DuoFit (a connected fitness device to a mobile app).
Led the project with Freeletics to create a voice-activated fitness experience for Google Assistant, designed to bring Germany’s highest performing vertical (sports) to improve Assistant’s usage in it’s lowest performing local (DE).
Leading the Product Design function for the architect firm’s flagship client, Barclays, with a 12 month discovery phase of work to reimagine the future of physical retail banking in the next 5-10 years.
Part of the core design team supporting the US launch of Nike’s first e-commerce mobile app, bringing together its ecosystem of digital products and services for the first time.
Designing AR experiences for global FMCG clients, including Max Factor, Pepsi World Cup, and JuiceBurst as the company’s first Senior Product Design hire.
First IC designer for MediaMonks’ UK international office, delivering work across EMEA global clients through pitches and production work.
